I’ve been building DIY Music Makers (a music marketing agency) for a little over a year now, and consulting with artists has been a real eye-opener to what kind of direction artists need in such a hectic climate.

From the beginning, the goal has always been to provide completely tailored support to each artist — no artist is the same.

Looking at what’s out there in terms of help:

Expensive courses or influencer types dishing out very general advice and hooking artists in with ‘steam numbers go up!’ [with a big number in the graphic of course].

And with the more costly services — not every artist needs to be bolted into an expensive system or consult with someone just to be told to do more TikToks or run ads on META.

For the record, TikTok IS a good platform to reach fans if you have clear direction and running ads does make streaming numbers go up… if that’s your only goal.

In my experience — as a signed artist of nearly 15 years + my expertise in artist management working with major label artists + a 2 x record label owner in the electronic music space — The game is much broader and intricate than streaming numbers, always has been.

Anyway.

Here’s what I’ve come up with that I feel is infinitely more useful than what’s out there, and fills the gap between general advice and costly consultations. Presenting:

The DIY Online Audit System.

Receive a deep and complex report on you as an artist that -

Gives you the clarity and direction you need to navigate promoting you music with confidence.

Shows you the missing pieces of your current presence that will be causing you to miss opportunities to capture fans

Empowers you with the knowledge of current platforms so you can build robust campaigns without hiring someone else

Here’s how it works:

You answer a series of in-depth questions about your music via an online questionnaire; You’ll provide all the information needed for me to find you online, know your goals, your current marketing efforts, and other details. This gives me a 360-degree view of your current situation and streamlines the onboarding time.

I research you, listen to your music (important) and analyse your data. Then carefully put together a comprehensive report tailored specifically to you. This report includes a SWOT analysis, target audience insights, and actionable marketing recommendations and is packed with tips and advice aimed at informing and inspiring you to press ahead.

You receive your report — a roadmap for your music career. Yours to keep and keep referencing as you grow. This isn’t just a list of generic tips — it’s a personalised strategy designed to help you achieve your unique goals.

No more guesswork. No more cookie-cutter solutions. Just clear, actionable insights and a plan built for you.

I’m excited to see what artists can do with this information. It aims to inspire, motivate, build on what you have and empower get you to employ what you need to reach your goal, whatever that looks like to you.

Dive in at www.diymusicmakers.com

P.S. I’m always here to answer your questions and offer support. Feel free to reach out if you need anything at all. Email is in the website!

- Joe (Founder, DIY Music Makers)