Hi all!

I've been releasing music for 10 years, so I've been reflecting a lot on my career and I think there are some really powerful lessons in how we grow as artists that aren't based around 'digital metrics'.

Some background. I've been producing electronic music for a decade, released on labels big and small across the UK and Europe. Hit a mill streams and sold plenty of vinyl. Am I a big artist? No! Am I happy and still going? Most definitely.

So here are some tips for a sustainable way to exist and grow as an artist.

What do people want?

Quality music, with personality. What I mean is, the music needs to sound great but there needs to be a human attached to it (Sorry, AI!). People need to attach a face to the sounds, it's just human nature. I say this because I think there are a lot of artists out there who just put out music without getting their image behind it. If you want your music to resonate with people, this is important.

How can I sustain myself as an artist (without going crazy or giving up)?

Work a proper job. Being in a position where you are financially stable will allow you to do what you love - make music - for as long as you want. The struggling artist is cool when you're a teenager or in your early 20's, but after that it becomes a bit desperate and can hinder you from fulfilling your creative desires.

My biggest takeaway.

Everything I love about being a happy artist is down to the people that I've met and worked alongside on the way. The records made, the DJ sets, the collabs. It's the best thing about the business! It's so easy to be an insular artist, especially with everything so incredibly online now. The lesson is, get out there, engage with the scene, meet other artists (music and visual artists) and create with each other. It will open doors and opportunities that you wouldn't imagine.

Thanks for reading my ramblings!

Joe DIY